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In November, plugin EVs captured a 22.8% market share in Germany, with BEVs at 14.4% and PHEVs at 8.4%. The Skoda Enyaq led BEV sales for the third consecutive month, while Volkswagen Group maintained dominance with the top four BEV models. Despite a weak economy and high prices, new affordable BEVs are expected to emerge in 2025 due to tighter emissions regulations.
In November, plugin EVs captured 26.2% of the French auto market, with the Renault 5 leading BEV sales at 3,316 units, followed closely by the Tesla Model Y at 3,175 units. The Citroen e-C3 fell to third place with 1,239 units, as overall auto volume declined by 13% YoY. Despite a temporary dip in BEV share, the market is expected to become more competitive as affordable models emerge.
Swedish battery manufacturer Northvolt has filed for Chapter 11 bankruptcy in the USA, accumulating $5.8 billion in debt and only $30 million in cash. Investors, including Peter Spuhler's PCS Holding, face significant losses as the company struggles to meet production demands and has halted expansion plans.
In October, Volkswagen Group led European auto sales with a 21.2% share, while Tesla dropped to third behind BMW Group. The Skoda Enyaq dethroned the Tesla Model Y as the top-selling EV, marking a significant shift in the market dynamics as BEVs continue to grow, representing 67% of plugin sales.
Scout Motors, a new brand from Volkswagen Group, plans to bypass traditional dealerships by implementing a 100% online direct sales model, aiming to enhance customer experience and control data. The upcoming Scout Terra and Traveler models will feature extended range engines, addressing range anxiety while competing in the full-size pickup market. With a focus on transparency and customer trust, Scout intends to reshape the car buying process, launching its vehicles in 2027 at a starting price around $60,000.
Volkswagen Group is reconsidering its strategy for the US market, with plans for its Cupra brand shifting from an all-electric lineup to include gasoline and plug-in hybrid vehicles. The company is exploring a partnership with Penske Automotive Group to establish a sales network, as it aims to strengthen its presence amid changing consumer preferences and regulatory challenges.
The automotive industry is undergoing a significant shift as companies aim to cut costs after years of excessive spending on electric and autonomous vehicles. Major players like GM and Ford are laying off thousands and restructuring to enhance capital efficiency, while Stellantis faces challenges despite achieving cost reductions post-merger. Analysts highlight the need for collaboration and shared resources to avoid the wasteful practices that have plagued the sector.
In October, electric vehicles (EVs) captured a 23.6% market share in Germany, a decline from 24.5% year-over-year and below October 2021 levels. The economic downturn and high BEV prices hinder consumer adoption, while traditional petrol and diesel vehicle sales have risen. The Volkswagen Group leads the BEV market, with the Skoda Enyaq topping sales, followed by the VW ID.7 and ID.4/ID.5.

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